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Charity and Your Company: Doing Good Together

Posted by: on November 18, 2016 in employee relations


shutterstock_428931979Contributing to charity and charitable organizations in your community provides more than just a tax deduction for your company – these activities bring your employees together for a greater cause. In the last decade, community involvement initiatives are on the rise and prospective hires are seeking companies that give back to their local community. If this concept is new to you – don’t fret. We’ve compiled some compelling reasons for you and your team to get involved in your community. Build Company Morale and Encourage Employee Interaction Giving back to your community not only makes you feel good, but also provides social awareness and opportunities for your team to bond. Everyone in your company can come together, regardless of department or job title, to achieve a common goal: working together as a more cohesive team. Imagine managers and executives working alongside entry-level employees or interdepartmental to achieve a common goal? This allows for your employees to bond with one another without suffering through traditional team building exercises. Did you know that charity work also boosts morale and employee satisfaction? Your team will be making a difference in their community and with that comes pride for their company for initiating the activity. Reach out to your team for a vote as to which charity or events your company will support during the next calendar year. Walk/Run events, toy drives, food drives, or general fundraisers are standard activities. Brand Building and Marketing Exposure Sponsoring a charitable event is good for building your company’s brand and increasing page rankings on the Internet. Marketing your company’s participation should be a priority one. Your marketing team should post regular updates about the event or activities on your social media pages and corporate blog, while also reaching out to the charity partner to have them promote your involvement with a logo or brief article on their respective Web site or social media pages. Social media updates and blog posting in real-time shows current and prospective customers how your business is giving back to your community. Prospective employees will see your organization is one that gives back to its community and your company meets their needs. Networking In today’s business world, creating and establishing a network is an invaluable exercise for your company to pursue. By supporting charities that are in line with your business, you can easily connect with people who are interested and passionate about the same things you are. Working with charitable causes provides your company an excellent platform to maintain those connections and gives you something to immediately talk about when networking. No matter what charities or activities you choose to get involved with, it is important to also be sincere with your efforts. Only then will the impact resonate with your team and the charities which you are involved. Emplicity understands that HR Outsourcing should be simple and meaningful. As a Professional Employer Organization (PEO), we strive to be a great partner in supporting your business. If you would like to request more information on how we can assist your needs, please reach out to us at 877-476-2339. We are located in California – Orange County, Los Angeles, and the greater Sacramento and San Francisco area.